In pursuit of educating and training Bachelor of Arts in Advertising and Public Relations students, PUP ADPROS organized “Ingress”, a virtual workshop tackling the fundamentals of event management and operations via Zoom, last Saturday, March 4.
“Events management is not for the faint-hearted.” This was one of the first phrases that the workshop’s speaker, Hector “Eco” dela Sala, broke in front of more than 50 students who witnessed the workshop.
Eco Sala, a co-founder and chief accounts officer of an advertising company, engaged in an interactive exchange with the students as he built up to unveil how he came up working in the events management industry.
Sala discussed the key roles in the industry of event management that the students should look up to fill in. Along with it are the diverse and multiple roles and functions also available for the students once they set foot on the industry.
Events management and production then centered the discussion as Sala imparted knowledge and tips on behalf of his personal experiences from the wide range of outputs he presented in the workshop.
A practical advice
After the question-and-answer portion of his talk, Sala provided his practical advice for the students. Sala then pointed out the need to let out the “po and opo” when stepping out into the real world as he asserted that it opens the opportunity for someone ranked higher to bully you.
“Let go [of] your po [and] opo. Your sir/maam. Call them [clients or colleagues] by their first name. Put yourself in their shoes, in the same level as them.” Sala also said that this case is the same when doing a job interview. “You need to act casual and professional,” Sala said.
Sala’s second advice is to show more respect when dealing with stage carpenters, gaffers, lightsmen, and alike in the events industry.
The speaker’s last advice is to air out the ideas that we have as he said that there’s no need to be right all the time, “walang mararating iyong isang idea mo [...] kung hindi ka magsasalita.” “No one is aiming for perfection,” he adds further.
The workshop was concluded after the group activity by the students, where they crafted an event pitch. The pitch was then presented, and the speaker provided insights and feedback on the outputs of the students from the activity.
Graphics: Cathlyn Keshel De Raya
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