Fourth year students from Bachelor in Advertising and Public Relations (BAPR) officially kicked off the 22nd Advertising Congress (AdCongress) this year with game-inspired concepts, represented by each block—S1DHAYA (BAPR 4-1D),  THE UN2LD (BAPR 4-2D), D3VIATE (BAPR 4-3D) and, ANG P1NTIG (BAPR 4-1N). Held at the Polytechnic University of the Philippines (PUP) Bulwagang Balagtas from January 26 to 28, the three-day event highlighted innovations in the fields of advertising and

People often think Valentine’s Day requires high-end restaurants, massive bouquets, and grand, expensive gestures. But as we step into 2026, the way we celebrate has evolved. We now crave authenticity over aesthetics and human connection over generic surprises we usually see in our feeds. Whether you are in a long-term relationship, celebrating with family and friends, or enjoying your own company, the most memorable way to spend this day isn't measured by a price tag but is

The PUP College of Communication (COC) is facing a budgetary deficit despite having an approved budget of more than ₱200,000 for the fiscal year 2026, the COC Student Council revealed in a resolution released on January 2. Under Resolution No. 008, Series of Academic Year 2025-2026, the College of Communication Student Council (COC SC) finalized its Bill of Appropriations for fiscal year 2026, amounting to ₱233,567. The resolution certifies the completion of budget planning a