The Advertising and Public Relations Organization of Students (ADPROS) from the Polytechnic University of the Philippines (PUP) launched a six-month campaign to combat the critique concerning the roles of ADPR that started last December 2022 and will end in May 2023.
The campaign, entitled “BETWEEN THE LI(N)ES: CRITICAL ADPR IN A POST-TRUTH WORLD” seeks to accentuate the functions of ADPR in the thick of disinformation. The campaign strives to have a direct and in-depth impact on ADPR students, practitioners, and the industry.
“The significance of the event is mag-raise ng awareness sa ADPR students nationwide regarding sa status ng information crisis o disinformation natin [dahil ang] pinaka top sa chain ng disinformation o misinformation ay mga ADPR strategist,” says ADPROS President Christian O. Bohol.
Additionally, ADPROS aims to highlight the actions they can enforce to redirect their volitions as future practitioners in the advertising and public relations field.
Three phases of the campaign
The campaign is divided into three phases: namely, (1) the information phase, (2) the training phase, and (3) the applying phase. Each phase has different target audiences, objectives, and outcomes to ensure the direction of the activities is heading toward the campaign’s goal.
The information phase is currently in progress. It commenced last December 2022 and will end in the second week of February 2023. This phase is dedicated to the ADPR students to provide an overview of the current state of the information crisis and its implications for future ADPR practitioners. Among the expected outcomes of this phase are 2022 wrapped, a poster of the ADPROS six-month advocacy plan, and a 3-video podcast series.
Meanwhile, the training phase will start in the third week of February and until March. This phase intends to give ADPR students an opportunity to interact with ADPR experts who will help hone their skills in combating information crises. In line with this, ADPROS will launch a toolkit that contains guides to fight disinformation and establish a forum for creating connections through critical conversation.
Lastly, the applying phase aims to develop substantial measures for future ADPR practitioners and the industry in disassembling the networked information crisis. Moreover, part of this phase is the workshop and roundtable discussion that ADPROS will create from April to May.
3-video podcast series
ADPROS highlighted that the organization will establish a 3-video podcast series that will revolve around the power of conversation to combat disinformation. Each podcast will run for 30 minutes and will be available on Spotify.
Entitled “Reflection of Reality: The Power of Artworks in Impacting the Youth for Conversing,” the first podcast will be aired on January 28, 2023, aspiring to tackle the multimodality of comics.
As the manipulation of state propaganda continues to hamper information literacy, the second podcast strives to discuss ways to identify information credibility. It was titled “Keeping it Real: How to Talk to Friends and Family Who Share Unverified Information,” and will be on air on the 4th of February.
The last podcast in this series is titled “Certified Superspreaders: How to Be a Good Marites in a World Full of Nakakalokang Fake News.” This will be aired on February 11 and will discuss ways of verifying information before spreading it.
ADPROS, the official academic organization of the Department of Advertising and Public Relations, believes that the campaign will serve as a stepping stone for demanding accountability from agencies that contribute to disinformation in the country.
Article: Joseph Villena
Graphics: Rick Andrei Carigma
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