Annual Grand AdClash (GAC) competition of the Department of Advertising and Public Relations (DAPR) bonded with Cosmetique Asia Corporation during their contract signing on Thursday, April 3, at Bricks and Brew Cafe, Manila.

Graduating students from Bachelor of Advertising and Public Relations (BAPR), S1Dlak (4-1D), UniDos (4-2D), Dauntres (4-3D), and S1Nagtala (4-1N) are set to showcase their competencies by creating an Integrated Marketing Communications (IMC) campaign for “Hair Works,” a line of products manufactured by the partnered client.

As one of the leading Filipino Fast-Moving Consumer Goods (FMCG) companies, Cosmetique Asia Corp. is a premier supplier of various products in the Philippines, namely, Silka Papaya Soap, Juicy Cologne, and Bambini Baby Cologne.

According to the brand manager Diana Christine Morales, their brand is thrilled to partner with AdClash, stating that the insights of the youth are crucial for their product, especially since they comprise the majority of their market.

“We are very excited to partner with AdClash talaga, because very vital sa amin malaman ‘yong pulso ng kabataan ngayon, especially to our products. Sila kasi ngayon (ang) mas madaming market,” Morales mentioned.

“Madaming fresh ideas galing sa kanila and ayon ‘yong ine-expect ko sa kanila. Something talaga [na] outside the box, something new, something fresh, something na magiging viral for our brand,” Morales on her expectation on their partnership with Grand AdClash.

Furthermore, the Grand AdClash case competition was established by former DAPR Chairperson Mr. Leonardo “Nards” Garcia Jr. and Ms. Elizabeth “Bets” Santos with the intent of highlighting the ability of BAPR students in making innovative and strategic campaigns.

For 33rd Grand AdClash adviser Jamille Vergel de Dios, this is the time for fourth-year students to showcase their talents and for third-year students to experience working on the field. She also added that BAPR students are one of the most creative students.

“From getting clients which is client servicing, amounting the event, creatives, from videos, photos, invitations, and everything, nangyayari na dito. So, nire-ready na rin sila for their fourth year,” de Dios on the participation of third-year students in the competition.

The contract signing concluded with the cascading of criteria and reminders to GAC participants, as well as the date and venue of the competition slated on April 26, 2025 at Robinsons Galleria.

Article: Tim Lozano

Graphics: Aldreich Pascual

33rd Grand AdClash ties up with Cosmetique Asia’s ‘Hair Works’

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